First images of exclusive custom Xbox 360 launch console shared ahead of HD-gaming pioneer’s 20th anniversary — project leader Major Nelson admits he has never powered on ‘Launch Team 05’ console

As the Xbox 360 turns 20, the first images showing an exclusive edition of the console, which some claim kicked off the HD gaming era, have been shared on social media. Larry Hryb, Xbox GamerTag Major Nelson, and long-time Xbox community figurehead at Microsoft, posted a quartet of photos showing his prized ‘Launch Team 05’ console. However, perhaps sacrilegiously, Hryb admits this custom personalized machine has never ever been powered on. We hope it doesn’t have the Red Ring of Death (RRoD)…

Later this month marks the 20th anniversary of kicking off the HD era with the launch of Xbox 360. Helping build, ship and launch this console was one of the most magical professional moments of my career.Here, for the first time…are photos of my launch console that each team… pic.twitter.com/m6rwXWVmHnNovember 9, 2025

Larry Hryb moved to Unity Technologies in 2023 and currently works as the firm’s Director of Community.

Sony PlayStation 3 was the HD-era pioneer as its 2006 release was the first major console to come packing HDMI at launch. It wouldn’t be until 2007 that Microsoft added HDMI to the new Xbox 360 Elite edition, and it subsequently trickled down to later revisions. The PS3 also famously included Blu-Ray, a huge advantage it held over Xbox.

While HD-era claims might ring a little hollow, it is hard to deny the importance of other Xbox 360-led movements. It could be credited with pioneering online console gaming as we know it, with the popularisation of Xbox Live and its achievement systems. In a similar always-connected vein, the 360 popularized digital downloads, DLC, and the era of consoles being entertainment hubs (supporting services like Netflix and YouTube).

Intel Pentium III CPU and an Nvidia GPU as its key performance components. Similarly, the Xbox One (2015) used PC-like components as the thrusters behind its gaming performance. However, the Xbox 360 (2005) was based on a triple-core IBM PowerPC CPU, with ATI GPU graphics acceleration.

Nevertheless, Microsoft ensured it supported some level of original Xbox backwards compatibility, via built-in emulation. The 360’s muscle was a significant step above the original, moving from a single CPU core to triple, with an advanced GPU featuring unified shaders and embedded DRAM. There was a huge jump in system RAM (from 64GB DDR to 512GB GDDR3), too. Its complex, lesser-known architecture would make it a little trickier for devs to cross-develop games and learn how to optimize for the 360. But the same was true of Sony’s PlayStation 3 and its notorious asymmetric Cell processor, a collaborative work between Sony, IBM, and Toshiba.

Kinect-ic energy

Kinect, which debuted in the Xbox 360’s reign (2009), could also have been a killer innovation for Microsoft. At launch, gamers were mesmerized by its possibilities, and a record-breaking eight million units were sold in its first two months.

Sadly, this controller-free gaming experience didn’t live up to its potential. That was partly due to its innovative motion tracking hardware being a little too laggy and inaccurate for gaming in some genres. Compounding Microsoft’s misstep on the hardware side was the limited supporting game library, centered around party games and fitness apps.

Xbox One (2013), Microsoft’s efforts to make motion controllers a standard, with the Kinect 2.0 forcibly bundled at launch, weren’t greeted happily by console gamers. The accessory was eventually unbundled to make the Xbox One more competitive with the PS4, and even the dedicated port was removed in later models. By then, the significant damage to Xbox fandom and sales seems to have been done.